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| Brand/Company: | Henkel |
| Principal Company: | Dac Disinfectant |
| Company Profile: | The German FMCG giant, Henkel has introduced a revolutionary new product in the house hold care sector in the Gulf. The Disinfectant product has a unique claim of keeping common household germs from re-growing for up to 24 hours. This is possible due to the special QUAT (Quaternary Ammonium Compound) biocide that is part of the product’s unique formula. This is a cationic detergent which has germicidal and wetting detergent action. The QUAT biocide kills the bacteria and has a residual effect due to the wetting action which enables the surface tension to be reduced enabling the biocide to stick to the surface. DAC Disinfectant is also endorsed by the Saudi German Hospital and is uniquely available in the GCC in 6 different fragrances, namely: Rose, Pine, Floral, Jasmine, Bakhour and Classic. A new 650ml trigger size is also launched to enable consumers to apply DAC Disinfectant in a more targeted manner on surfaces such as lavatories, drains, sinks and all other hard surfaces. The brand is completely safe to use as it is very mild on the skin should you accidently come into contact with it. The bottle shape makes it very convenient to use during our daily chores and what’s more it is great value for money. In order to increase the awareness of the harmful effects of germs and the importance of staying germ free, Henkel has launched the “DAC Squad” campaign in the UAE with “DAC Experts” visiting stores, exhibitions and homes across Dubai, Abu Dhabi and Sharjah giving out advice, education and free samples to consumers, to ensure that as many people as possible learn the secret of how to keep themselves and their families safe and healthy! The TV commercial for the brand features a pediatrician, and talks about DAC’s unique formula which creates a protective shield that prevents germs from multiplying for up to 24 hours. The new campaign will run on Pan Arab channels such as MBC 1 and on terrestrial channels such as Saudi TV 1, Dubai TV and Al Rai TV. |
| Primary Sector: | Hygiene |
| Other Sectors: | |
| Website: | http://www.henkel.com |
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